Unibet’s Maria Rebrands and Launches Revamped Web Site in Mid-February
Online gambling operator Unibet announced today that it’s to launch an overhauled form of its online gaming brand Maria later on this thirty days. The business said that the overhaul would incorporate a fully responsive front-end site in addition to a brand tonality that is new. Thus, the it would be diversified in a bid to become more attractive to both female and gambling that is male.
Unibet purchased Maria Holdings Ltd. back in 2007 for the amount of £54 million. It shall now be rebranded as Maria Casino in all the markets it operates by mid-February. The launch is to take place in three stages. The overhauled site went live on February 8 in Estonia. It really is become launched in britain on 15 and will go live in Denmark, Finland, the Netherlands, Norway, and Sweden a day later february.
What’s more, it shall move its offering from online bingo to casino games as the latter have turned out to be popular among gambling customers. Therefore, the brand should be able to target both male and players that are female.
The online casino games is offered across all available stations. The Maria Casino web site will have its branding and logo revamped. New personalization features and dashboard will be introduced also. Dersim Sylwan, Head of advertising for Maria, explained that even though the web site will always be one ‘with a touch that is feminine’ they’re now aiming at expanding their client base so that it include both male and female gambling customers. Continue reading Unibet’s Maria Rebrands and Launches Revamped Web Site in Mid-February